Why your site will fail

As late as 2016, many people feel that if they register a domain and throw a bit of content online they can just sit back and count the money on their secluded island. It’s time to kick back with your toes in the sand and start living!

90% of Startups will Fail

No, unfortunately its never been that easy to make money and it certainly isn’t today. Even if you do the above and then add a spectacular web design into the mix, it’s not enough to be able to compete in even a remotely competitive industry. That includes nearly anything where you can earn a living

Why so many startups fail

Great Infographic for 90% failure rate

Reasons your website will fail.

More reasons your site will fail.

Why your site will fail in 2016

Obviously, there are some actions that must be done to give yourself a fighting chance.

1. You need to pick a niche.
2. You need to have a marketing plan.
3. You need to have a budget.

Pick a niche

To be successful with an online business, especially in a competitive field like automotive eCommerce requires more than hard word and intelligence. Even experience may not be enough. Winning online players all have specialized into a market where they can attract some attention. To start on the journey to picking a niche, a person should begin with the free keyword suggestion tool from Adwords. Look for term or phrase that generates enough interest where you can be successful. Once you find a few terms that seem attractive search in google. Are people advertising? If not, you might want to re-evaluate your plan. That may sound counter intuitive, but if nobody is interested in your idea…maybe its not a good idea?

Marketing Plan

If you build it, they will come. No, not necessarily. How are you going to get visitors to your site? The quickest and easiest method is pay per click. However, the costs can mount rapidly, especially if your visitors are not converting. Social media can supply some free or low cost exposure for your company, but it needs to be supplemented by SEO as well. This can be a daunting task for the uninitiated. Fortunately, a digital agency can come to your rescue for a fee. Its difficult to keep current on the latest online marketing trends especially when trying to run a business at the same time.

Budget

It is going to require expenses for your company to have a chance to get going. Failing to have adequate resources available guarantees your site will fail. It may sounds overly simplistic, but just because your site is on the internet, does mean that is going to win.

Take some time and formulate a plan. Its a tried and tested formula for success.